PROJECT

ATARI​

Automated Review Reports and Augmented Reality Interface for Retail

More and more users and companies complain about a lack of trust in the internet. The majority of internet users find it more difficult to assess the trust-worthiness of persons and companies on the Internet than when meeting face to face or visiting a stationary shop. Therefore, product reviews are one of the main decision criteria when buying products on the Internet today. Among other things, they serve to avoid possible disappointment by relying on the experiences of other customers. But since opinions on products are available on a variety of websites and  in high numbers, Internet users often cannot process the amount of reviews efficiently.

At the same time, the demands of E- commerce customers are changing in terms of product representation. Con-sumers increasingly want virtual app-lications, as these offer the customer the possibility to interact with the products in advance or to visualize them in the cor-responding context. Augmented Reality (AR) in particular has gained in im-portance in recent years and is now also establishing itself as an important tool in the sales and marketing environment. This applies not only to online, but also to stationary retail, since today the majority of customers in shops already use their smartphone to research additional in-formation about products on the Internet.

The objective of the ATARI project is to combine product reviews and AR in retail, i.e. product evaluation and visualisation, by (1) aggregating customer ratings for products across websites, automatically evaluating the ratings based on machine learning, processing the ratings into test reports, and (2) visualising the resulting data in a WebAR environment, in order to offer the customer the possibility of experiencing the information intuitively and interactively.

DURATION

01.03.2020 – 28.02.2022

 

PARTNER

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TRUSTAMI GMBH

TECHNISCHE UNIVERSITAET BERLIN

CHAIR OF INFORMATION AND COMMUNICATION MANAGEMENT

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PUBLICATIONS

Riar, M., Korbel, J. J., Xi, N., Zarnekow, R. and Hamari, J. (2021).

The Use of Augmented Reality in Retail:

A Review of Literature.

54th Hawaii International Conference on System Sciences (HICSS)
Publication link: https://bit.ly/38ib4To

Korbel, J. J. (2021).

Creating the Virtual:

The Role of 3D Models in the Product Development Process for Physical and Virtual Consumer Goods.

Innovation Through Information Systems. Volume I: A Collection of Latest Research on Domain Issues. pp. 492-507.

Publication link: https://bit.ly/3baLPCP

 

FUNDING

ATARI is funded as part of the "Pro FIT" programme by the

INVESTITIONSBANK BERLIN (IBB)

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and co-funded by the

EUROPEAN REGIONAL DEVELOPMENT FUND [ERDF]

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